Tooba Ameer
Leeds-based senior designer bridging physical hardware, digital interfaces, and commercial strategy. Over a decade of shipping multi-modal systems for global markets, innovation consultancies, and product-led enterprises.
Systemic execution
True product resilience requires designing across traditional boundaries. A physical object is bound by manufacturing constraints; a digital interface is bound by user friction. I design the continuous system that unites them.
Physical Rigor
CAD modeling, material supply chains, and weight distribution. Designing physical hardware that survives real-world logistics and meets strict manufacturing tolerances.
Digital Ecosystems
Complex application wireframing, multi-modal user flows, and interactive prototypes. Translating physical tactile feedback into responsive digital interfaces.
The systems
SONA
PHOENIX
PIVOT
Sleep ritual system integrating a physical bedside dock, a mobile application, and cohesive brand identity. Designed to bridge tactile hardware and digital habit-building.
Award-winning premium travel trolley designed within strict weight, material, and global distribution constraints. Shipped commercially to international markets.
Rapid-response reusable mask system and production line re-engineering executed under extreme pressure. Kept a manufacturing business operational when global sales collapsed.
Currently accepting senior creative leadership and design consulting roles in the UK and globally. Available for immediate contract or permanent placement.