View Selected Work

■ TOOBA AMEER

Physical-digital systems.

LOCATION

A product and experience designer who shapes form, material, and experience across physical products and digital systems. Seven years of commercial work — from an award-winning travel product to a crisis-born manufacturing pivot — now designing for the UK and global markets.

Leeds, United Kingdom

EXPERTISE

Product & Industrial Design · CMF · Experience

Technical CAD orthographic drawing of a modular reusable face mask system, exploded view showing polymer filter housing and silicone seal, safety orange vector lines highlighting structural joints.
Technical CAD orthographic drawing of a modular reusable face mask system, exploded view showing polymer filter housing and silicone seal, safety orange vector lines highlighting structural joints.

■ SELECTED PORTFOLIO

Three systems

Sona
Phoenix
Pandemic Pivot

A self-initiated sleep ritual system — a bedside dock, a companion app, and a brand built around stillness rather than streaks. Concept project, designed in the UK.

A premium business-travel trolley, shipped commercially and recognised with the 2025 Travel Sentry Product Award. Form, CMF, and product strategy.

When backpack sales collapsed in 2020, I helped turn idle manufacturing into a reusable mask system — keeping a business and its workforce running.

Get in Touch
▸ COLLABORATION

Let's build systems.

Open to product, industrial, and experience design roles in the UK. Full right to work, no sponsorship required. Based in Leeds, available across the UK.